I’d never heard the word Mukonii until I met Ronald Osborne. Mukonii is a mixture of the two Swahili words for music and icon (muziki and ikoni in that order), and if there’s anything Ronald looks to represent, it’s music and the icons in it. These two words single-handedly explain the product, intent, and reason behind Ronald’s work, an EPK service that gives artists a page to showcase their work and compete on the websites (mukonii.com) internal rankings. We had an opportunity to speak with Ronald about Mukonii and the work he provides, but before we get ahead of ourselves, let’s clear a few things up.
To specify, an EPK is an Electronic Press Kit. These kits act as a resume for artists, showcasing their work and branding, while also providing a space for the artist to log milestones. These kits can be essential when looking for the next big step in your music, as they provide a webpage or source for you to send fans/press/clients that’s reliable and accessible.
“I feel nowadays having an EPK is essential for the modern artist,” Ronald explained to me. His EPKs are changing the game, providing multi-media coverage on all fronts, acting as a home-base for artists to express themselves. “I’m not saying people aren’t blowing up and have a LinkTree, but when you’re growing, you need people to get everything.” This is why Mukonii makes sure artists have easy ways to publish links to a variety of social media services and streaming services, including SoundCloud, Twitter, Spotify, YouTube, and more.
But how do artists drive people to get to their EPK? Ronald had input for this as well, explaining how “It’s networking; sweat equity. It doesn’t show the followers, it shows up with honestly using the platform for what it is.” Ronald talks about how it’s all about the work an artist is willing to put behind what they’re making.
He believes that those who succeed on Mukonii are the ones who take the time and put in the work to get people to his platform, sharing it everywhere they can to get the maximum results on what they’re creating. “You can use the link sticker on your stories. Share it to LinkedIn, Facebook or wherever else,” he elaborated further, talking about how his learning artists at the time, King Marz, had pushed his way to the top through dedication to his EPK and its functions. Because of this, King Marz’s following has begun to shoot upwards, growing as his EPK grows with him.
“The music business is 20% music, 80% business,” says Ronald.
Ronald stresses the importance of streamlining what you do and not trying to wear all the hats. Truly believe in that one thing you do the best, and trust others to work alongside you that you can delegate those other tasks to. “Shaq couldn’t make not one damn free throw, and he still made it to the NBA. - you have to believe in that one thing.”
Mukonii (mukonii.com) may just look like a place for some artists to throw their music onto, but with the guidance of somebody like Ronald, it’s more than that. Ronald provides a safe haven for artists to get their feet on the ground and run to find the audience they deserve. In most cases, EPK’s can be wildly expensive, breaking budgets for those who don’t know how to utilize what exactly their paying into. However, at just $10/year, Mukonii is THE SPACE for an artist to thrive. “Instead of having to pay hundreds of dollars for a PDF EPK that you can’t edit, you’re paying $10 a year for a digital press kit that you can change at any time. You choosing that free route, you’re gonna stay in that lane.”
Having spoken to Ronald, there’s one major aspect of his beliefs that I connected on, and that’s his dedication to helping artists find their feet, and his belief in the power of music.. “The name Mukonii inspires empowerment, discretion and purposefulness. Music itself is a powerful thing. Artists determine whether someone’s gonna break up with their significant other. Music is a drug - it’s the only drug you can never overdose on. If people can start making music for a purpose because they’re empowered, I believe we will start to have more authenticity in music.”