Updated: Aug 20, 2021
We recently caught up with R&B artist Jai Sterling, from Big Spring, Texas, the independent Artist, Producer, Engineer, Instrumentalist who is ready to claim his spot at the top in the music industry. Although Jai comes from a musical family, he finds inspiration in the King of Pop Michael Jackson and *NSYNC's front man Justin Timberlake amongst others. He currently plays 7 instruments that include guitar, drums, bass, accordion, piano and a little trumpet and saxophone. Ultimately he intends to learn and be able to play 20 instruments. He has learned to play instruments, production and mix & master purely by ear. He started learning engineering and production so he wouldn't have to rely on others so much. As each day passes he learns more about music and about himself in order to become the artist he has envisioned and knows he destined to be.
"I want to make people feel good with my music."
- Jai Sterling
What Advice Would You Give To Artists?
"Even if people aren't vibing with your music, just keep going."
What Keeps You Motivated?
"The fact that when this legal stuff is done with I will be able to put out all of this content that I've been creating."
What Marketing Strategy Has Been Your Go To?
"Creating promotional videos that are short and simple to the point and also open mic nights."
What Is Your End Goal?
"I definitely want to go mainstream with it. So I'm putting in the time and work into promotion and getting out into the community."
Jai Sterling has a drive to thrive and an unmatched willingness to learn. He is grinding like never before and understands that this journey is a learning process and is far from over. Jai is currently creating top secret content that won't be available on streaming platforms until hopefully April 2022, and we the Ascendance family are excited to check out.
If any of his answers resonated with you or you just have something to add, feel free to leave a comment. Check out the full interview on our Podcast or the video below. Thank you for being a part of the family. Now go ASCEND!